Home Builder Advertising

Today’s breed of home shopper is internet-savvy, and depends increasingly upon online resources to form opinions and make decisions about their home purchase. As a major provider of comprehensive information on new homes across the country, buyers turn to NewHomesSection.com to help them not only find local homes and communities, but also to compare prices and learn about homebuilders. Our access to this audience provides builders with a unique opportunity to make contact with homebuyers from the very inception of their home search, giving advertisers on our site a leg-up over their competition.

Our Options
NewHomesSection.com generates interest in your brand and in your homes across a variety of platforms, including:

Home Builder Directory – A listing in the Home Builder Directory allows home shoppers in your area to learn about your local communities, and provides them with a link to your website. Featured Home Builders get top billing on directory pages, including a write-up about their company, the distinguishing inclusion of their company logo, and convenient links that allow users to go straight to the builder’s community listings.

New Home Listings – Using your existing XML feed, NewHomesSection.com can upload data about your homes to our system, providing potential buyers with up-to-the-minute information about your homes and communities. There is no limit to the number of listings you can display, and each listing provides a link directly to your website. Contact us to list your homes with New Homes Section today.

Home Builder Profiles – Home Builder Profiles allow you to go one-on-one with potential buyers, sharing your company’s message and distinguishing you from competitors. Each profile also provides information about your homes and communities, and gives users a direct link to your website. View an active Home Builder Profile

Feature Homes – Our Featured Homes section gives builders a chance to highlight a choice home or community, complete with details, photos, floor plans, maps, contact information and a direct link to your website. These one-page snapshots provide buyers with a focused overview of your product, set apart from the noise of competitors’ products and advertising. View our Feature Homes

Home Builder Incentives – Incentives are increasingly important to today’s homebuyer, and your incentive program can only seal the deal if buyers know it exists. NewHomesSection.com provides home buying customers with a one-stop shop of builder incentives in our Home Builder Incentives section, and allows builders to advertise in this section with large-format ads (723 x 489) that capture attention and drive traffic to your website. Our Home Builder Incentives section consistently ranks highly in search engine results for targeted incentive search terms, placing your ad directly in front of interested buyers.

Display Advertising – NewHomesSection.com also allows builders to take advantage of our prime advertising real estate through prominent vertical “skyscaper” ads (120 X 600) and top-of-page banner ads (728 x 90). Ads can be targeted by city or state, or can be used throughout the site. Please note that State Page ads run 225 x 225.

In addition to the options above, New Homes Section has also developed a cutting-edge marketing program that can extend your online presence beyond the NewHomesSection.com website. To learn more, simply ask a New Homes Section account manager about our “Internet Marketing Plan”. To learn more call (480) 988-9572 or email sales@newhomessection.com