How will the new breed of real estate agents succeed?
They’ll write and publish online content.
10 years ago, writing wasn’t a necessary task for any agent. In 2009, there’s hardly an agent getting started in real estate that hasn’t heard of a blog, ezinearticles, or digg and the many benefits associated with publishing information online. If you’re already a successful agent, writing will only make you better.
The agent controlling the best and most information in their market wins. Writing doesn’t just help your website rank better, it keeps you informed and connected. Would it make sense for you to write about the same thing over-and-over? By writing, you become an expert in many things, and overtime, people will notice.
If you don’t have time to write, find time, or partner up with someone that can. A new breed of agents that grew up online definitely will. Here are a few tips to help you get the ball rolling…
Enjoy your writing and just get started…
Don’t make your next article or blog post a job. Writing a couple hundred words each day about issues that interest you will help get you into the groove. Write daily about things you take pleasure in, and I can guarantee that all aspects of your writing and communication skills will improve. Just get started…your career may depend on it.
Practice Makes Perfect
Not all agents are good at writing but every agent can improve their writing with practice. For me, writing is a passion, which continues to get stronger each day. However, without writing every day I could not have written three books, hundreds of articles and hundreds of blog posts. A calendar helps me stay motivated with my writing. One huge calendar and a red marker is all I need to stay consistent and motivated. I draw a big red X each day I write. At the end of each week, I look at the calendar and if I have a row of red Xs, I know I just created content that can bring me leads for months and years.
Use an Outline
When I write, having an outline is essential because it helps me put my ideas in order and “on paper”. This helps me focus on writing, instead of wasting time on another round or two of research. There’s no “set” standard for an outline, just jot down your main topics, and a couple initial thoughts for each (link if needed) and use the outline to stay on topic.
Writing isn’t always fun, but if you get started and write about issues you enjoy, a little practice and an outline may make it more bearable. The Internet changed the real estate game forever and the new breed of agents is going to reach consumers by providing them with information they’re looking for, online, while they’re looking for it.
Guest Blogger:
Leon Basin
Writer – www.911freelancewriting.com
I am a Managing Partner, Internet Marketer and Blogger at New Homes Section. Follow me on 
Wonderful points to share to anyone looking to enter the online world of real estate blogging and networks. Also, you could note that since a blog is a bit like a running conversation and after awhile people don’t tend to go backwards to older posts too often, you can even revisit popular topics or popular past posts to “re”post during those times you are too busy to write a free post.
Linda Craft-Raleigh Realtors last blog post..Raleigh Real Estate is Full of Great Deals
Fantastic point to make an outline-that can ensure you don’t ramble and make your thoughts clear quickly. No one wants to read a novel, so a successful blogger has to find a way to capture their audience and make their point in short, neat “essays”.
Leon Blenky-One Bal Harbours last blog post..The Palace at Bal Harbour – Classic Luxury
Correct Leon, real estates agents is agents, not writers. For 30 years ago when I started in the branch did we only have to write the sales contract (I love it). The problem today is that we need to write on our web sites, blogs and articles because “Content is King” and that help us in the ranking on the serp, get new clients and information real estates partner what’s new properties we have. So it’s necessary for us old dogs to be good writers and you are right in your article.
Great to see that you also use an outline, it’s a habit that I picked up in school and have stuck with it over the years.
Tina Fountains last blog post..Over 8400 Metro Atlanta Foreclosures Set For Auction
Great read! I think so many people think about writing and are in the mind set of building links to help rank their site, completely forgetting about or ignoring all of the other benefits that come from writing.
Being an authority and expert in this field requires many different avenues of marketing, personally I feel I get alot back from taking the time to write and publish.
Great points Leon.
content is key today. Short and to the point is important. I can’t remember what the average time a “searcher” spends on a page, but its not long. Captivate the audience in the first paragraph.
JerseyGuys last blog post..Jan 28 Fed meeting & Rates
I think these tips go for pretty much any business you care to think of these days. I’m constantly amazed by the poor quality of writing on websites, and I’m not talking about anything advanced, just basic spelling and grammar. Concentrate of doing the basics well and you’re already ahead of the pack, in my opinion.
I agree that whenever you write any tips, it will be very easy if you will know the direction where your articles will go, an outline will really make this very easy for you which is sometimes neglected by almost writers.
As the market is slowing down and have the impact on major economies of developed, underdeveloped, developing, so it is to effecting the prices of real estate.
Thanks for the tips. I needed some inspiration to get me started again.
Good post. I will follow your tips and i will try to writing real estate information. Thanks..
Great tips for Agents old and new.
As an older Agent I had to force myself to take the time everyday and start writing. After it became a daily routine it stated getting easier and even enjoyable.
As the article mentions, writing is no longer optional. It really is essential if you want to succeed in real estate today.
It is always best to write about things that are of interest to you. It really can be fun once you get in the mindset.
Very interesting to observe changes in a market segment that your average community member would not have even thought that Real Estate Agent would have to adopt new skills to enable them to compete in the market. I guess if you think about it, any business who would like to be leading its market segment must have good writing, editing, and search engine optimization skills. This is at a minimum!!! If you have been in the “game” for many years, either recruit an SEO, or begin recruitment for young graduates who have grown up with the technology, as without it your Company will not sustain the community pressure to access information online.
Practice makes perfect is right on the mark, but still even though I have been at it for a couple of years now I still find myself staring at a blank screen for 20 minutes at a time
I like the big “X” idea. You can’t miss it when it’s a huge red mark taking up a whole calendar day. I write a lot too. I enjoy writing about health and real estate and I take pride in a lot of my work. I am proud to say that some people told me I have saved their lives with my health blog, so I know writing can make a big difference in other people’s lives.