22 May 08 The Hunt for a New Home Starts Online

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According to a recent National Association of Realtors’ profile of buyers and sellers, only 7 percent of all buyers went and visited an open house as their first step when searching for the right home to buy. In fact, it is estimated that close to 90 percent of all buyers start hunting for their next home on the Internet.

So where does this leave the open house? Many real estate agents will not conduct an open house unless insisted upon by the agent’s client; and when an open house event does take place, a rookie agent is often asked to host the event on behalf of the owner’s agent. Newer agents will often request to baby-sit the open house in order to gain leads by introducing themselves to would be buyers and sellers.

If a potential buyer does attend an open house, or if the buyer wishes to view a home for sale in person, it is most often after he or she has found electronic information – pictures, textual description, and other information gathered via the Internet.