Highland Homes Meets New Buyer Demands

Highland Homes has recognized the current trend in what their buyers want and need in this new market. From 2004 to now, buyers have made it known they are not interested in paying for homes built in excess of 3,000 square feet with high ceilings that offer too much space to fill with guests and too much expense added by wasted energy. The high ceilings and large floor plans buyers insisted on having just a few years ago are now replaced with more modest floorplans. The new economic times have everyone thinking more logically about utility bills and wasted space.

Highland Homes has witnessed the need for smaller, more compact floor plans. Their number one selling floor plan is now a 3 bedroom/2 baths home with a 2 car garage and just over 1250 square feet. The Cameron is the number one selling floor plan. The demand is obvious. Buyers want less space, less waste, more energy efficient plans and just a little bit of luxury. Highland Homes offers a luxury bath in most of their floor plans, which includes a large walk-in closet in the master bedroom, plus a garden tub, separate shower and double sink vanity in the master bath. This gives the sense of luxury in floorplans that provide the most economical sense for their buyers. The builder also includes a feature that no other builder in the area offers as a final touch to most of their floor plan. The company not only includes a covered lanai to most of their plans, but they also include the screen enclosure and door that would typically cost thousands of dollars more with other builders.

The company has reviewed their catalog of plans to provide buyers with what they want and need and have met these demands with newly improved plans. In 2009 over 60% of all floor plans for Highland Homes were less than 2000 square feet. This statistics is similar to what was recently reported in a Florida Realtor web story. View this link for more on the recent changes to buyer demands for housing.

www.floridarealtors.org/NewsAndEvents

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About the Author

Carol Flammer from Atlanta Real Estate Forum